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PageForge — page engine

Every client wants a landing page in three days. PageForge is how the creative team stops saying no.

Half the time on a page goes to interpreting the brief and half to revisions, and nobody has time left to ask whether it will convert. PageForge takes the brief to a first build, runs the image pipeline and the speed work, and publishes — already knowing what a converting page in that niche looks like.

Brief to published in one placeIncluded from Growth
Before publish · /spring-offer
1Form has no conversion event attachedConvertForge will report nothing on this page5 min · blocks publish
2Hero image 2.8 MBImage engine can bring it to 180 KBauto · high
3Headline makes a claim the client's ad does notAd says "free audit", page says "consultation"10 min · high
4No redirect from the old /offer URLTwo external links point there2 min · medium
5Missing meta descriptionLow value on a paid page. Do it anyway, it is a minute.1 min · low
What it does

Forty client sites you have to keep moving, without forty separate stacks.

  • Page generation — from a written brief to a structured first build, in the client's brand
  • Image engine — sourcing, sizing, compression and alt text, so a 3 MB hero never ships again
  • Speed lab — measured before publish, fixes ranked
  • Publishing — to the client's site, with a redirect written for every rename
  • Design QA — the checks a senior designer would run, run every time
  • Kala Sites — when the client needs the whole site, the same engine underneath
Task board for a page build

We did not read about these disciplines.
We hired the people who wrote them.

Each module was designed with paid consultancy from the most experienced practitioners in its field and built to what they specified. Underneath sits twenty years of running this work ourselves.Each module was specified by the most experienced practitioners in its field, then built to that.

20 yrsrunning SEO, paid media and conversion work before any of this was written down
12standing checks Kala runs against your records on a schedule, whether or not you log in
5advisors on the Intelligence Council, writing one board paper a week
Modules

The engines underneath Kala

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info@abelops.com