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AdForge — paid media suite

It names the change, what it is worth, and what it costs — before anyone touches a bid.

Google and Meta will happily keep spending against an offer that ended on Tuesday. AdForge watches every campaign across every client, proposes the change with its expected effect attached, and puts a guard in front of anything that moves money. You approve. Nothing spends on its own.

Google Ads and MetaIncluded from Starter
Proposed · awaiting approval
1Pause "Spring offer" — landing page returns 404 since Tuesday$412 spent since. Every click is lost.now · highest
2Add 14 negatives to "Plumber — Manchester"$1,180 in 30 days on "plumber jobs", "plumber salary"2 min · high
3Shift $600 from "Brand" to "Emergency" before the 22ndBrand will underspend 40%; Emergency is capped dailyreview · high
4Retire ad variant C in three ad groupsLost to A on every metric for 21 days5 min · medium
5Competitor "FixFast" entered 6 of your auctionsNo action. Watching their bids.watch
What it does

Fifteen clients, one queue, and a guard on every dollar.

  • Campaign builds — from a brief to a launch-ready structure, the account's history read first
  • Negative-keyword defence — the terms quietly burning budget, proposed with the spend they would have saved
  • Budget pacing — which campaigns run out on the 22nd and which underspend by a third
  • Experiment tracking — what was tested, what won, whether the win survived
  • Landing page checks — the campaign is fine; the page it lands on is not
  • The guard — every change that costs money is proposed, explained, and waits for a person
The agency suites in the AbelEdge sidebar, a RankForge client project open
What it will not promise

Nobody can guarantee a return from touching bids, and we do not.

What AdForge guarantees is narrower and more useful: you will know about the campaign burning money before the invoice does, every proposed change will carry its expected effect and its cost, and nothing will spend without a person saying yes.

We did not read about these disciplines.
We hired the people who wrote them.

Each module was designed with paid consultancy from the most experienced practitioners in its field and built to what they specified. Underneath sits twenty years of running this work ourselves.Each module was specified by the most experienced practitioners in its field, then built to that.

20 yrsrunning SEO, paid media and conversion work before any of this was written down
12standing checks Kala runs against your records on a schedule, whether or not you log in
5advisors on the Intelligence Council, writing one board paper a week
Modules

The engines underneath Kala

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info@abelops.com