For digital agencies

You have eight tools. Not one of them tells you the thing you needed to know.

Monday for tasks, QuickBooks for the books, HubSpot for the leads you meant to work, WhatsApp for clients, a spreadsheet for the report. None of them talk, so the cash problem arrives by phone from your accountant and the unhappy client arrives as a non-renewal. AbelEdge is the back office with Kala across it, and four front-office suites built by people who ran agencies for twenty years.

Book a demo Plans for agencies

Back office: CRM · Finance · HR · DeliveryFront office: RankForge · AdForge · ConvertForge · PageForge

RankForge: a client project with its health score and last audit

At scale

Twenty client sites, one place, and an order to work them in.

The tools you rent were built for one site. Every one of them makes twenty clients into twenty logins, twenty audits and twenty reports assembled by hand on the first of the month. Here the client is the unit: their site, their campaigns, their invoices and their health sit together, the report writes itself, and Kala tells you which of the twenty needs you this week rather than making you open all of them to find out.

See it in action

The product, close enough to read.

Every card below is cut from the real AbelEdge, running on a demo company. No mockups.

Net profit, total revenue and total expenses tiles — **Dashboard**Profit, revenue and expenses, every day

Your brief for the day: all clear, no issues found — **Kala**Your brief for the morning

Invoice rows with client, amount, balance and status — **Finance**Invoices, settled

The client list with priority and status — **CRM**Every client, one record

Task board columns — **Delivery**The board, with priorities

Employee portal: leave balances, open tasks, efficiency score, level and streak — **Employee**Leave, tasks, level, streak

HR headcount, pending leaves and draft payrolls — HRHeadcount, leaves, payroll

Expense management — **Finance**Expenses, categorised

For your team

Not just an owner's dashboard. Every person on the team logs in.

Each employee gets their own portal — not the owner's view with things hidden, a different screen built for the person doing the work. Attendance, their tasks, their leave and payslips, and a small amount of recognition for getting things done.Every employee gets a screen built for their work: attendance, tasks, leave, payslips.

Check in, check out — attendance from the portal, on a phone or a laptop
My tasks — only theirs, with the urgent and overdue ones called out at the top
Leave and payslips — balances, requests and slips without asking HR
Achievements — levels, streaks and badges that reward finishing, not just starting
Only what they are allowed — modules are switched on per person; a designer never sees payroll
Kala, where you enable it — the same layer, scoped to their own work

The employee portal: check in, leave balances, open tasks, efficiency score, achievements and alerts

Owner

Employee

On a phone

The whole thing works from a phone. Both halves of it.

The owner's dashboard and the employee's portal are the same product on a smaller screen, not a cut-down app. Nothing is hidden on mobile that you would need at a desk.Owner and employee, the same product on a smaller screen. Nothing you need at a desk is hidden here.

Owner — the brief, the numbers, approvals and Kala's findings, from anywhere
Employee — check in and out, their tasks, leave and payslips, from their own phone
Same login, same permissions — a person sees exactly what they see at a desk
No app store — it is the web product, so it is always the current version

Plans and pricing

Priced by the size of the company, not the industry

Every plan includes Kala. Regional pricing applies automatically where supported. Ask about an annual term when we set your account up: it carries a 15% credit bonus.Every plan includes Kala. Annual billing adds 15% credits.

Starter

$59/month

For a team finding its feet

3 users, 1 venture
CRM and sales pipeline
Tasks and projects
Finance and invoicing
RankForge and AdForge
Kala Essentials

See details

Growth · most chosen

$229/month

For a company with people to run

Everything in Starter
10 users, 5 ventures
HR and payroll
Intelligence Council
PageForge
Kala Advanced

See details

Scale

$699/month

For an agency with clients to report to

Everything in Growth
White-label client reporting
30 users, 20 ventures
4,500 intelligence credits
Kala Premium

See details

Enterprise

Custom

Priced per deal

Everything in Scale
Ventures and users set per deal
Custom AI limits
Named support

Talk to us

Only need one suite? SEO on its own is $89, and paid media on its own is $129.

We did not read about these disciplines.
We hired the people who wrote them.

Each module was designed with paid consultancy from the most experienced practitioners in its field and built to what they specified. Underneath sits twenty years of running this work ourselves.Each module was specified by the most experienced practitioners in its field, then built to that.

20 yrsrunning SEO, paid media and conversion work before any of this was written down

12standing checks Kala runs against your records on a schedule, whether or not you log in

5advisors on the Intelligence Council, writing one board paper a week

Book a demo

You have eight tools. Not one of them tells you the thing you needed to know.

Twenty client sites, one place, and an order to work them in.

The product, close enough to read.

Not just an owner's dashboard. Every person on the team logs in.

The whole thing works from a phone. Both halves of it.

Priced by the size of the company, not the industry

Run an agency?

We did not read about these disciplines.We hired the people who wrote them.

We did not read about these disciplines.
We hired the people who wrote them.